COMING SOON – Lego: New York

A 2D motion graphics project reimagining Lego through the lens of New York City — translating iconic city symbols like yellow taxis and pizza slices into a playful, modular brand world. Built as a brand motion exercise at Pratt Institute, the animation explores how Lego's bold, snap-together visual language can be reskinned around a specific cultural identity, using kinetic typography and shape animation to bring each NYC icon to life.