Optume

Optume is a packaging concept designed for Levantine Hill Estate's 2017 Shiraz, built around the idea that a wine bottle's journey to the buyer should feel as considered as the wine itself. The label pairs a hand-illustrated view of the estate's Yarra Valley hills with a hand-drawn vine and grape-leaf border, set against black and gold to give it a premium, collectible feel. That same illustration carries over to an oak gift box designed to echo the texture of a wine barrel, finished with leather-toned trim, brass studs, and a branded monogram, turning the packaging itself into something worth keeping rather than throwing away after unboxing.